If you had 60 seconds, could you deliver a slam-dunk pitch explaining your business or business idea and why it deserves attention?
What is an Elevator Pitch?
It’s called an elevator pitch because it needs to be short, compelling and tight. In the time it takes to ride a few floors in an elevator, you should have your audience wowed.
The goal is to spark interest and intrigue so your crucial minute leads to a bigger conversation or opportunity.
Must-have elements of a Business Pitch?
You need to convey key information in a short period of time – and do it succinctly. Make sure you include these key components:
- Your name and business name
- Your role
- The problem your products or services solve
- How you are different or unique from competitors
5 Tips for the Perfect 60-Second Pitch
So how do you begin? Let the 28 Carrots team help! Here are our top tips for getting yourself ready to make a big impact in 1 minute or less.
- Don’t talk about you first: It may sound counterintuitive, but don’t jump right into you and your business. First, draw in your audience by making yourself relevant. Describe the problem you solve in simple, relatable terms to pique interest. Examples: “Did you ever notice how hard it is to XXX?” or “There are no good options for XXX in this area because XXX.”
- Avoid too many details: If you see that your audience is engaged, don’t get too excited and share every single thing about what you do. Keep it at a high level. Provide a tight summary of how you solve the problem. Imagine writing a 1-paragraph description of your business that packs a lot of punch. Put it into conversational
terms, and voila!
- Know your value proposition: Why are you better than the next gal? Higher quality, lower price, more experience, local roots? Know your competition and be ready to identity your key differentiators in the marketplace.
- Who cares? As in, who cares about your products and services? Know your target audience and be able to describe why you are relevant in their lives.
- Show your passion: Voice and tone matter. Make sure your practice your pitch in front of someone. If you’re nervous and clam up, you may sound monotone or unexcited about your work. Make sure you’re comfortable delivering your pitch so your own spirit shines through.
Opportunities to Pitch at 28 Carrots Events
Our events are about networking with like-minded women, getting inspired and having fun. But at 28 Carrots, we firmly believe in giving our members the opportunity to highlight what they do.
Our next event on May 4, 2017, the 2017 InnovateHER Pitch Contest & Cocktail Party, will give 16 women the chance to deliver a 1-minute pitch at this packed event. The 160-person crowd will include investors, venture capitalists and influential business leaders – not to mention potential clients and collaborators. This ‘Lightning Talk’ in intended for women entrepreneurs who are not participating in the small business pitch contest.
Are you interested? Email us a letter describing why you want to participate (no more than 1 page) to firstname.lastname@example.org.